/ Direct Mail

Mail
Concierge.

Neighborhood mail campaigns with art, message, print, and USPS-ready support. A white-glove alternative to upload-and-hope bulk postcard printing — built for local businesses, churches, nonprofits, realtors, and restaurants.

You bring the audience. We help shape the message.

Plan My Mail Campaign EDDM vs. Direct Mail

/ Two ways to mail

EDDM or Direct Mail — pick the path that fits.

Direct mail comes in two flavors. Saturate a neighborhood with EDDM, or land in the mailbox of a specific list with Targeted Direct Mail. Each has its own advantages — here's how they compare.

EDDM

Every Door Direct Mail

Saturate a neighborhood — no mailing list required.

Pick ZIP Codes or USPS carrier routes and your mailpiece lands in every active mailbox along the route. Ideal for local awareness, grand openings, menus, events, and seasonal offers.

Advantages

No mailing list to buy or manage
Lowest USPS postage rate per piece
Reach 100% of homes in chosen routes
Fast to plan — pick a map, pick a date
Great for hyper-local saturation

Best for

Restaurants, salons & local services
Realtors farming a neighborhood
Churches, nonprofits & community events
Grand openings & seasonal promotions

Plan an EDDM campaign →

Direct Mail

Targeted Direct Mail

Reach specific people on your list — by name, by address.

Use your customer list, donor file, prospect list, or a purchased data set. We handle variable-data addressing, proofing, and USPS-ready production so the right piece reaches the right person.

Advantages

Reach a specific person, not just a route
Personalize with variable data
Higher-intent audience, better response
Works with your CRM or purchased lists
Pairs perfectly with QR / Spokenote CTAs

Best for

Customer reactivation & loyalty mailers
Donor & member appeals
B2B prospecting to a curated list
Personalized invitations & announcements

Plan a targeted mailer →

Not sure which fits? Tell us your goal and audience — we'll recommend EDDM, a targeted list mailer, or a combination.

/ Audience + Message

You bring the audience.
We help shape the message.

Direct mail should not feel like junk mail. Tell us the ZIP Code, carrier routes, or neighborhood you want to reach — Personal Press turns it into a polished mailpiece, ready for USPS Every Door Direct Mail.

Built for local businesses, organizations, churches, nonprofits, restaurants, contractors, realtors, event teams, and service providers who want their mail to look like their brand — not someone else's template.

Neighborhood map with target ZIP pushpins surrounded by vibrant CMYK direct mail postcards

A clean handoff

What you bring

Target ZIP, neighborhood, or EDDM route area
Logo, photos, and brand assets
Offer, promotion, or campaign goal
Final proof approval

Illustrated neighborhood map with USPS carrier route zones in cyan, magenta, and yellow

/ How it works

EDDM made simple.

With Every Door Direct Mail, you choose neighborhoods, ZIP Codes, or routes — no mailing list to buy or manage. We handle the print and USPS-ready details.

Pick the audience

Choose EDDM target areas, ZIP Codes, routes, or neighborhoods. Or bring your own list.

Shape the message

We help with art, layout, offer, and call-to-action so the piece actually performs.

Add the connection

Optional QR code or Spokenote video CTA links your mail to a video, menu, booking, or offer.

Print & mail-ready

USPS mailpiece guideline review and professional production from our in-house C7100.

/ Packages

Pick a campaign size that fits.

Pricing excludes postage unless specifically quoted. Postage is a USPS pass-through and varies by piece size, quantity, and route.

EDDM Starter Campaign

500 mailpieces

$499+

Best for: Small neighborhood test, opening announcement, coupon, event invite, or first campaign.

Art & messaging guidance
USPS layout review
QR placement
Print production

Get a quote →

Flagship offer

EDDM Neighborhood Campaign

1,000 mailpieces

$899+

Best for: Restaurants, realtors, home services, churches, events, salons, and seasonal promotions.

Stronger offer guidance
USPS-ready print support
Art & layout help
QR placement

Get a quote →

EDDM Mailbox-to-Message

1,000 mailpieces

$1,250+

Best for: Nonprofits, realtors, churches, hospitality, events — connect mail to a video, menu, donation, booking, or offer.

QR / Spokenote video CTA
Premium layout support
USPS-ready production
Call-to-action refinement

Get a quote →

Customer List Mailer

250–500 mailpieces

$599+

Best for: Customers with their own customer or prospect list — includes extra handling for addressing and proofing.

Layout & print support
Addressing coordination
Data review
Postage & data quoted separately

Get a quote →

/ Who does what

A clean handoff between you and us.

You provide

EDDM target areas, ZIP Codes, routes, neighborhoods, or your customer mailing list
Campaign goal, offer, core message, logo, photos, and brand assets
Final approval of art, offer, mailing audience, and quantity
Postage and USPS fees (unless specifically quoted as included)

Personal Press provides

Art and layout support
Messaging guidance and call-to-action refinement
USPS mailpiece guideline review and print-ready file prep
Print production, QR placement, optional Spokenote/video CTA integration

Important: Personal Press provides USPS guideline review and support, but final mailing eligibility, timing, and acceptance are subject to USPS requirements and approval.

/ Best for

Built for local brands and organizations.

Restaurants & food trucks
Contractors & home services
Realtors & real estate teams
Churches & nonprofits
Events & fundraisers
Salons, spas & wellness
Schools & local organizations
Retail shops & local services

/ Add-ons

Extras to round out the campaign.

Additional design revisions ($50–$100+ per round)
Alternate offer or version ($75–$150+ per version)
QR code / CTA setup ($25–$75+)
Spokenote video CTA integration ($100–$250+ or bundled)
Addressing / variable data (quoted separately)
Bundling, facing slips, sorting, drop-off (quoted as labor)
Second-touch follow-up mailer (campaign extension)

/ Program note

Customer is responsible for selecting or providing the EDDM target area, ZIP Code, carrier routes, or mailing audience information. Personal Press provides art support, messaging guidance, print production, and general USPS mailpiece guideline review. Final mailing eligibility, postage, delivery timing, and acceptance are subject to USPS requirements and approval.

/ Recommended formats

The full direct mail catalog.

Every USPS-approved EDDM format and targeted Direct Mail piece we produce — postcards, flyers, half-folds, tri-folds, specialty folds, sell sheets, and booklets. Pick the format that fits the message, audience, and budget.

EDDM format Lead

EDDM Postcards

USPS-approved sizes

Saturate a neighborhood with a high-impact postcard. The classic EDDM workhorse for offers, coupons, grand openings, and real estate farming.

Full Service

EDDM format Lead

EDDM Flyers & Brochures

6.5" x 9" up to 12" x 15"

Bigger canvas for menus, services, schedules, and seasonal promos. Great for restaurants, churches, schools, nonprofits, and contractors.

Full Service

EDDM format

EDDM Half-Fold Flyers

Folded EDDM flat

Two panels, four sides — fold-out reveal for menus, programs, real estate features, and event guides.

Full Service

EDDM format

EDDM Sell Sheets

USPS-approved flat sizes

Premium-feeling one-pager for service menus, price lists, and B2B leave-behinds delivered to every door.

Full Service

EDDM format

EDDM Postcards — Print Only

USPS-approved sizes

Same USPS-approved postcard stocks and sizes — printed and shipped to you, ready for your own EDDM drop-off.

Print Only

EDDM format

EDDM Flyers — Print Only

USPS-approved flyer sizes

EDDM-eligible flyers and brochures, print-only — perfect when you're handling sorting, bundling, or post office drop yourself.

Print Only

EDDM format

EDDM Half-Folds — Print Only

Folded EDDM flat

Folded EDDM flats printed and shipped to you, ready for bundling and post office drop-off on your schedule.

Print Only

EDDM format

EDDM Sell Sheets — Print Only

USPS-approved flat sizes

Print-only sell sheets in USPS-approved formats — we print and ship, you drop and deliver.

Print Only

Direct Mail format Lead

Direct Mail Postcards

Standard mail postcard sizes

Targeted to a specific list — customers, donors, prospects. Variable-data addressing and USPS-ready production handled in-house.